Architect 50

Architect magazine just published its list of the top 50 architectural firms in the country, and TRO Jung|Brannen is ranked #46. Last year we were ranked #49.

On May 27, 2009 I posted a blog and commented favorably about Architect magazine’s inaugural list and their unusual approach to ranking the overall quality of firms by a balanced evaluation of three metrics: profitability, sustainable practices, and design awards. On the surface, I still like the concept; but there are flaws.

First, the profit evaluation is biased to favor firms that outsource a large percentage of their gross fees. Net revenue per employee, not gross revenue, is the more meaningful profitability figure. Second, the design metric considers only awards for the current year rather than a more balanced perspective of design recognition over a longer period of time, say three years. Finally, the results from 2010 are quite inconsistent with those of 2009, despite the magazine’s insistence that the differences are “not dramatic.” For example, William Rawn – ranked #1 in 2009 – is ranked #50 in 2010; and, Rafael Vignoly – ranked #4 in 2009 – didn’t even make the top 100 this year! Such wild swings are hard to rationalize and may make the rankings appear capricious to some.

That having been said, I am delighted that TRO Jung|Brannen is considered by Architect magazine to be among the best firms in the country. On that point, I certainly agree.